Reporting to the Marketing Manager, the Senior Brand Manager, Brand Sponsorships & Activations is a senior-level role responsible for leading the strategic development, execution, and management of KCB’s sponsorships and brand partnership initiatives. The incumbent will oversee the leveraging of brand assets, orchestrate high-impact marketing activations, and provide strategic guidance to internal and external partners. The role requires strong leadership, advanced stakeholder engagement, and agency management skills to deliver on key brand objectives. Key outcomes include enhancing brand awareness, strengthening brand equity and affinity, driving brand consideration across priority audiences, and ensuring that sponsorship and activation efforts contribute to the bank’s broader business growth agenda.
Key Responsibilities
- Lead the execution of KCB’s Motorsports, Golf, and Athletics strategies, managing partnerships, 360-degree communication campaigns, event activations, sustainability initiatives, and grassroots engagement.
- Develop and implement strategic sponsorship plans aligned with business objectives, collaborating with business units to develop products and offers that drive revenue growth for KCB.
- Negotiate and secure beneficial sponsorship deals with rights holders, crafting compelling proposals that maximize value.
- Oversee the implementation and activation of sponsorship programs, ensuring all commitments are met and initiatives are delivered successfully.
- Monitor and assess the effectiveness of sponsorships, generating detailed performance reports with actionable insights and recommendations.
- Ensure compliance with legal and contractual requirements, proactively managing risks associated with sponsorship activities.
- Prepare, manage, and monitor sponsorship budgets, ensuring efficient allocation of resources and adherence to financial guidelines. Control sponsorship costs through effective resource management, regularly reviewing expenditures to identify savings and optimize the budget.
- Guide business-led marketing activations, developing activation strategies and toolkits to deliver a cohesive brand experience across all events.
- Ensure consistent representation of the brand image and key messages across sponsorship properties, considering regional and business-specific requirements.
The Person
For the above position, the successful applicant should have the following:
- Bachelor’s degree in any relevant field.
- Professional Qualifications is in CIM is desired.
- Master’s degree in Marketing, Digital Marketing, business management desired.
Essential experience for the role:
- 5 years’ experience in Brand Sponsorships Management
- 3 years’ experience in Brand Activations & Events
- 3 years’ experience in Brand Management
- 3 years’ experience in team Leadership and People Management
- 3 years in Marketing Agencies Management
- 4 years in Budget Management.
The above position is a demanding role for which the Bank will provide a competitive remuneration package to the successful candidate. If you believe you can clearly demonstrate your abilities to meet the criteria given above, please log in to our Recruitment portal and submit your application with a detailed CV.
To be considered your application must be received by Friday 23rd May 2025
Qualified candidates with disability are encouraged to apply.
Only short-listed candidates will be contacted.
