KCB To Give Fans Ultimate Viewing Experience Of WRC Safari Action

KCB Bank Kenya has unveiled a chopper for the World Rally Championship Safari Rally set for June 24-27 in Naivasha. The chopper will allow lucky fans a ride during the FIA event in the Naivasha and Nakuru spectator stages.

Over 36 lucky fans will get a chance to take the helicopter ride over the Longonot, Soysambu Farm, and Hell's Gate enabling them to savor rally proceedings from the sky.

Speaking during the unveiling ceremony at WRC Safari Rally Centre in Kasarani, KCB Group  Ag. Director Marketing, Corporate Affairs  and Citizenship  Wanyi Mwaura said the Bank is offering rally fans the opportunity to have a joy ride over the track.

“We are looking at giving rally fans a very different viewing experience,” Ms. Mwaura said. “Our fans have stuck with us over the past 19 years when WRC was absent and we want to return the favor by allowing them to experience the thrill of watching the race from the sky.”

As the official financial partner in the championship, KCB Bank Kenya committed Sh100 million in sponsorship towards the 2021 World Rally Championship Safari Rally Kenya.

The deal cements the bank’s footprint in supporting sports which cuts across various disciplines including motorsports, golf, athletics, chess, rugby, volleyball and football.

“Our sponsorship has sustained motorsports in Kenya over the years and we want to give our pumped-up fans a lively experience,” said Ms. Mwaura.

“You can see the race track a lot better and it looks good from up there rather than looking straight at it.”

The Bank has an online activation rewarding fans to join KCB spectator stage during the rally while similar draws will be run during the event at the spectator stages.

The deal cements the Bank’s footprint in supporting sports which cuts across various disciplines—motorsports, golf, athletics, chess, rugby, volleyball, and football.

The bank is keen on further deepening its contribution towards sports in the East African region, as a way of supporting communities and building a critical mass of sporting talents, which is critically important as the pandemic continues to impact sports activities.