Mastercard and KCB Group Team Up to Offer Kenyan Cardholders a Once-in-a-Lifetime UEFA Champions League Experience in Amboseli

In an exciting new campaign, Mastercard, a sponsor of the UEFA Champions League, is set to reward its cardholders in Kenya with a chance to win a unique opportunity to experience football like never before. The campaign will see five lucky winners from Kenya receive an exclusive all-expenses-paid experience to watch the UEFA Champions League final in the breathtaking Amboseli National Park.

Partnering with KCB Group, the activation took place at Sarit Center Mall in Nairobi, where KCB FC team players, Captain Michael Mutinda and Defender Maurice Ojwang, along with Goalkeeping Coach Samuel Koko, were on hand to engage with customers.

Victor Ndhovlu, Head of Business Development East Africa at Mastercard, shared the vision behind the campaign: "We are taking the winners to Amboseli for them to enjoy the hospitality of a Kenyan lifestyle in the outdoors, experiencing not only food, but also the country's landscape and wildlife, capped off in the evening with the UEFA Champions League final."

Ndhovlu further explained, "Regardless of your spending levels, we want all our cardholders to have an equal opportunity to experience these teams. The campaign aims to increase card usage, with every transaction, no matter how small, qualifying for a chance to win. The more transactions, the more chances of winning."

Regarding the Amboseli experience, Ndhovlu highlighted the main prize: "Winners will take a ride in our hot air balloon, a first-of-its-kind experience here, offering a priceless view of nature from the skies."

Irene Omondi, Portfolio Manager, Cards at KCB Bank, emphasized the importance of partnerships like this: "KCB has a rich portfolio of Mastercard cards, offering benefits from primary school students to university students and our affluent category. Partnering with global brands like Mastercard ensures our customers enjoy these benefits, which in turn increases loyalty."

Such experiences help the bank maintain top-of-the-wallet status for its cards, ensuring customers are aware of the benefits and rewards they can access.

The campaign runs from April 1st to May 15th, 2024, giving cardholders ample time to participate and stand a chance to win this unforgettable experience..